| irst thing you see when you come up to a store it is | | | | and power supplies. In the case of direct mounted |
| signage. Attractive and innovative signs are now | | | | channel letters, the letters are affixed directly to the |
| becoming increasingly popular as companies want to | | | | structure. Holes must be drilled in the wall to feed the |
| differentiate themselves from the competition. In the | | | | wiring and attach it to an inside power supply. While |
| United States, the electric commercial sign industry has | | | | direct mounting may offer the sign a cleaner look, |
| now grown to more than 2 billion dollars. Channel letter | | | | raceway mounting is easier to install and maintain. |
| signage are leading the charge. | | | | Until recently, neon was the only option for illuminating |
| Channel letter signage in particular have gained in | | | | letters. LEDs lights can be used nowadays to illuminate |
| popularity in the last few years. Channel letters are | | | | channel letters. Many companies are choosing to have |
| made to stand out from a structure and are lit using | | | | their signage lit using LEDs lights in an attempt to be |
| neon or LEDs lights. Channel letters are able to endure | | | | more environmentally friendly. A string of LEDs lights is |
| high winds and various weather conditions while being | | | | attached at the back of the channel letters and it can |
| lightweight and versatile as they are built of aluminum. | | | | be set up to offer for spectacular lighting effects. |
| For a nice soft glow, lights are installed at the back of | | | | LEDs lights are very efficient and incredibly bright |
| the channel letters and are the newest trend. | | | | which will allow your storefront sign to stand out from |
| Colored acrylic is usually used for the faces while the | | | | the crowd. Channel letters can be lit using a variety of |
| sides and backs of channel letters are built of | | | | colors. In the case of LEDs lights, red is the most |
| aluminum. When these letters are lit from the interior | | | | popular and the least expensive option at the moment. |
| with either neon or LEDs, it is named face lit. Built of | | | | The color white is the next most popular option. |
| aluminum with the backs made out of clear | | | | Signs made using channel letters may be a bit more |
| polycarbonate, halo lit channel letters are considered | | | | expensive than the more traditional options, but they |
| the opposite of face lit letters in the electric sign | | | | will supply your business with 24 hours a day client |
| industry. | | | | awareness. They will be noticeable from a greater |
| The channel letters can then be mounted either in a | | | | distance than conventional sign options and will draw |
| raceway or direct mount method. In the raceway | | | | passerby throughout the day. This may translate into |
| option, the letters are attached to an aluminum box | | | | increased brand recognition and increased sales. |
| called a raceway which is then mounted to the wall of | | | | Getting more clients through the doors is finally the goal |
| the structure. The raceway box contains all the wiring | | | | of every business around. |