| From the post-World War II wreckage of Nakajima | | | | produced offerings. |
| Aircraft Company arose a company that made motor | | | | Additionally, Subaru has incorporated their fine |
| scooters from left over airplane parts. Fuji Sangyo | | | | All-Wheel-Drive system into all their models, making |
| Company was eventually formed into twelve different | | | | them the only manufacturer to offer the traction |
| operations. Six of these separate entities came | | | | advantages of all the wheels being driven by their |
| together to form Fuji Heavy Industries in 1950, with the | | | | high-reving boxer engines. |
| express intent of entering the automobile | | | | Among the most popular Subaru models have been |
| manufacturing industry. | | | | the Legacy (1989), Impreza (1993), Outback SUV |
| The name selected for the automobile brand was | | | | (1995) and the Forester SUV (1997). The Outback |
| Subaru, the Japanese word for the six-star cluster in | | | | achieved prominence in Western markets when their |
| the heavens, The Pleiaides. The name is | | | | advertising campaign featured Paul "Crocodile Dundee" |
| representative of the six companies that came | | | | Hogan as their spokesperson. The highlights of the ads |
| together to form FHI. | | | | were the versatility, power and rugged performance |
| From inauspicious beginnings, the Subaru brand of | | | | of this small SUV: Car-like comfort and features with |
| autos, light trucks and sports utility vehicles has come | | | | off-road capability. |
| to represent a quirky, competent choice of intelligent, | | | | Subaru Technica International is to Subaru what AMG |
| free-thinking people who appreciate quality and | | | | is to Mercedes Benz or Motorsports Division is to |
| performance in their vehicular choices. | | | | BMW. Turbo-charging began to be offered on Impreza |
| Subaru is not positioned in the "basic transportation" | | | | models with the appellation "WRX" to denote their |
| mainstream of the auto industry. Rather, they have set | | | | World Rally Cup heritage. They upgraded |
| themselves apart by targeting discerning, educated, | | | | performance even further with the addition of STi to |
| younger people with a taste for adventure, who are | | | | designate a small sedan with a high output engine and |
| viewed as smart, solid, but different. | | | | sports suspension that was rally-capable right off the |
| This corporate marketing strategy is evidenced by the | | | | showroom floor. |
| fact that Subaru was the first automobile company to | | | | As competitors in the World Rally Championship, |
| offer "boxer" engines in mass produced cars and | | | | Subaru took the manufacturer's title three years in a |
| SUVs. Sure, Porsche and Ferrari offer or have | | | | row, 1995-7. Many endurance records and podium |
| offered boxer engines, but neither of these two | | | | finishes have been recorded by Subaru drivers in all |
| manufacturers could be considered as having mass | | | | parts of the world. |