| Goals Objective | | | | Examples: |
| The very first step in all projects: business, home, or | | | | 1. Website development goal: Visitors will be convinced |
| education, is to define goals and objectives. This step | | | | that global warming exists. |
| defines the projects outcome and the steps required | | | | 2. Insurance company: The Medical Insurance |
| to achieve that outcome. People, including project | | | | department will increase provider options by |
| managers, do not spend sufficient time on this step or | | | | 10%.Physici |
| complete it incorrectly thereby insuring an unsuccessful | | | | 3. Physicians office: Patients will not wait longer than 1 |
| project completion. | | | | hour to see a physician. |
| | | | Objectives are the "HOW" |
| Goals and objectives must be clear statements of | | | | Objectives are specific statements that support the |
| purpose. Each with its own purpose that drives the | | | | goal. Every goal will have one or more objectives tied |
| end result of the project. Goals and objectives MUST | | | | to it. In essence, the objective is the "how" of the |
| be measurable. Goals Objective | | | | process. |
| Goals are the "WHAT" | | | | Always start an objective with an action verb. This |
| Goals are broad statements applied to a project. | | | | insures that the objective is measurable and that the |
| Goals are the "what" of the process. In other words, | | | | projects end-result is addressed through the action of |
| "what" will the project accomplish? Projects may have | | | | the objective. Each objective becomes a measurable |
| more than one goal, but many objectives per goal. Do | | | | milestone as well. |
| not confuse goals with objectives. | | | | |